Guide: Search Engine Optimization (SEO)

Note: SEO requires extensive research, as well as knowledge very specific to search engines. Therefore, we unfortunately cannot offer support on this topic. With our tutorial, we’d like to help you gain a better understanding for the SEO topic and show you how you can improve the search engine ranking of your website by yourself.

Please note that this article only provides you with helpful tips and advice that could help improve the ranking of your website. However, with SEO there’s no guarantee that your website will achieve a better ranking after you’ve implemented all of the mentioned improvements. Furthermore, it can take several weeks or even months before the changes on your website come into effect. Patience is key!

What is SEO

When typing a search request in Google, you’ll receive a list of websites that Google deems relevant in relation to the words that you’ve used in your search – the so-called Keywords. Google sorts these search results for you and shows the most relevant results first. Apart from websites, that’s also where you can find images, videos and maps.

As a website owner, you’d like your website to appear at the very top for certain search queries. You can optimize your website so that it comes out on top as often as possible for relevant search queries. This process is called Search Engine Optimization – or SEO for short. These optimizations influence the organic search results. On the opposite end of the spectrum, you’ve got Ads that are marked as such and always appear at the very top of the search results.

The following article in our blog provides you with a first overview of the SEO topic. It explains the basics and familiarizes you with the most important terms:

How do I get my website to appear in Google?

Your website first needs to be indexed before it can be found using the Google search. Google searches the internet for new websites at irregular intervals, so this happens automatically. This is generally referred to as crawling.

You can accelerate this process by making use of the Google Search Console.

How can I SEO optimize my pages and posts?

SEO optimize Page

1. Go to Dashboard page in your account.
2. Select the required site (click on site’s image).
3. Click Edit Site button.
4. Click on Pages located on the left-hand side of your Dashboard menu.
   Locate the Page on Pages list that you would like to SEO optimize, and click on its title.
   
5. Click on SEO tab.
   
6. Check the Title and Meta Description in the SEO tab.
   You can set these fields to automatic values, but it may be worth optimizing them manually at this stage.Make sure that TITLE tags are under 60 characters and contain your keywords. It is a good idea to add the name of your site to the end of each TITLE tag, but if you have a very long site name, this may be reducing the space for keywords.

   You can re-write a Meta Description to include your keywords, but the most important thing about this text is to accurately summarize the page’s contents and make users want to read more. Meta descriptions are shown in the search results after your links. Whereas there is no official limit to the length of the Meta Description text, Google only currently shows the first 160 characters.

   Avoid repeating the same Meta Description on all your pages!
   

7. Click on Content Analysis tab.
   
8. Once you have finished writing your  Title and Meta Description tags, you may want to review the content using Content Analysis feature.
   Enter your target keywords (separate with commas if you have more than one) and click Refresh Analysis.
   Red and orange lights will show you points that need attention.
   Green lights are things that you are doing well. Bravo!

   Click on Red and orange lights to get additional help on how to improve your SEO score.

SEO optimize Post

1. Go to Dashboard page in your account.
2. Select the required site (click on site’s image).
3. Click Edit Site button.
4. Click on Posts located on the left-hand side of your Dashboard menu.
   Locate the Post on Post list that you would like to SEO optimize, and click on its title.
   
5. Click on SEO tab.
   
6. Check the Title and Meta Description in the SEO tab.
   You can set these fields to automatic values, but it may be worth optimizing them manually at this stage.Make sure that TITLE tags are under 60 characters and contain your keywords. It is a good idea to add the name of your site to the end of each TITLE tag, but if you have a very long site name, this may be reducing the space for keywords.

   You can re-write a Meta Description to include your keywords, but the most important thing about this text is to accurately summarize the page’s contents and make users want to read more. Meta descriptions are shown in the search results after your links. Whereas there is no official limit to the length of the Meta Description text, Google only currently shows the first 160 characters.

   Avoid repeating the same Meta Description on all your pages!
   

7. Click on Content Analysis tab.
   
8. Once you have finished writing your Title and Meta Description tags, you may want to review the content using Content Analysis feature.
   Enter your target keywords (separate with commas if you have more than one) and click Refresh Analysis.
   Red and orange lights will show you points that need attention.
   Green lights are things that you are doing well. Bravo!

   Click on Red and orange lights to get additional help on how to improve your SEO score.